Introduction
This is the first of a multi-part blog entry on the analytics market. We will focus on Oracle’s analytics product offerings in this series, including Oracle Analytics Cloud (OAC), Oracle Analytics Server (OAS), and Oracle Analytics for Applications (OAX). We will also cover examples of where we are actively using these technologies with our customers and how our customers are intending to use these technologies in the future (at least as much as we can reveal!).
Oracle Visionary in Gartner Magic Quadrant
Congratulations, Oracle, on being named a “Visionary” in Gartner’s latest Magic Quadrant for Analytics and Business Intelligence platforms! In the report, Gartner highlights Oracle’s Augmented Analytics as a factor in their being named a visionary, combined with their full-stack enterprise cloud offering. It’s great to see this validation of Oracle’s efforts in their (now simplified to three products: OAC, OAS, and OAX) Analytics offerings.
Vlamis Customers at Analytics and Data Summit 2020
This week we presented at the Analytics and Data Summit 2020 with OUTFRONT Media and Drop Tank, two of our customers currently using Oracle Analytics.
OUTFRONT Media, one of the largest outdoor advertising and media firms in the United States, is transforming their enterprise through analytics with a relatively small team by embracing and leveraging the advanced capabilities of Oracle Analytics and Oracle Autonomous Data Warehouse Cloud. Our presentation at the Analytics and Data Summit focused on combining publicly available data from the United States National Oceanic and Atmospheric Administration and internal data related to OUTFRONT’s billboard and other assets. We used advanced geospatial algorithms in ADW via a new “drag-and-drop” GUI called Spatial Studio to determine which assets were most at risk from hurricane force winds associated with Hurricane Irma. We created custom maps with several layers of different NOAA data sources and then brought them into Oracle Analytics to show the various insights regarding specific locations. Interactive maps are one of the most intuitive and powerful of all data visualization types. Interactive maps are native in Oracle Analytics Cloud and easily created with a few clicks.
Drop Tank, a leading retail loyalty program serving the fuel and convenience store industry, manages rewards for thousands of locations and millions of transactions and customers. In their highly entrepreneurial and fast-paced agile environment, Drop Tank has two vital needs: producing internal analytics and reporting to large enterprise partners. Drop Tank uses Oracle Analytics Cloud and Oracle Autonomous Data Warehouse because they’re fast, flexible, and scalable, and they minimize development time and resource requirements. Security and reliability are at the top of Drop Tank’s list.
Our president, Dan Vlamis, again served as Conference Director for the eighth straight year since 2013 of Analytics and Data Summit and its predecessor conference, BIWA Summit.
Vlamis at Oracle Analytics Summit April 26-28, 2020
Vlamis will be attending the Oracle Analytics Summit April 26-28, 2020 and we’re encouraging all our customers that want to learn about Oracle’s direction to attend. We’re excited about the future direction and development strategy that Oracle has outlined and we look forward to learning more and hearing the latest updates directly from the Oracle Analytics Product Management team. We also look forward to a great time with our clients and our friends from Oracle in a relaxed setting at the Ritz Carleton at Half Moon Bay, California.
More to Come on ML, NLP, DV…
This is an exciting time to be building analytics solutions for our customers. The augmented analytics built into Oracle’s analytics products enable us to build more capable and more complex systems than ever before. We look forward to sharing with you more details on how we are using Oracle’s Machine Learning, Natural Language Processing, and Data Visualization capabilities to deliver more value to our customers in future blog posts.
