Individual events affect your business. So why is it that we always seem to look at sums and averages? In this case study, we will examine the application of a business intelligence tool on measuring the safety of the transportation industry. It’s all about events that take place in a traffic corridor, at specific points in time. We will show how we built a custom visualization to display these events. Of course, we all want to decrease accidents, but if we cannot track individual events, how can we ensure that we are making our roadways safer? Come hear (and see!) how we are handling event data in Oracle Business Intelligence in a live demo of a custom-built system.