Using OAC for a Marketing Analytics Engine

Presented by Ray Owens, Amsive, and Dan Vlamis, Vlamis Software

Amsive (formerly known as DX Marketing) has a long history of providing marketing services to hundreds of clients through data-driven campaigns and advanced analytics. Amsive and Oracle partner Vlamis Software Solutions are developing a next generation of a Marketing Analytics Engine (MAE) based on Autonomous Data Warehouse Cloud Service (ADW), Oracle Data Integrator (ODI), and Oracle Analytics Cloud (OAC).

Come hear about Amsive’s journey as an early adopter of cloud-based data and analytics platforms as they update their offerings to capitalize on the unique and newest capabilities of ADW. They will cover how they load and match data from multisource enterprise datasets and leverage OAC for visualizations. The presentation includes demonstrations of the modeling and machine learning capabilities possible in this enhanced environment.

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