Marrying enormous data sets of hundreds of millions of records with web behavioral data for highly targeted marketing is a challenge requiring processing power, speed, and advanced analytics. In this session hear how DX Marketing rode the revolutionary technology wave of database cloud capabilities to deliver stunning marketing programs to its top-tier customers. Using Oracle Machine Learning to build predictive models, Oracle Integration Cloud and Oracle Autonomous Data Warehouse to manage gigantic data sets, and Oracle Analytics Cloud to produce stunning visual analytics has transformed traditional direct marketing. Hear lessons learned in bringing Oracle cloud technologies together.