The presentation covers the Oracle business intelligence tools using an Oracle Portal 3.0 portal to publish and query Web site activities, explore and analyze customer behaviors, analyze trends and forecast. The entire e-business capabilities of advanced analysis (Express), enterprise reporting (Reports) and ad hoc query (Discoverer) are shown on a single integrated and comprehensive Web portal. Oracle Portal improvements over WebDB 2.2 is highlighted along with how to integrate both Oracle (Express, Reports, Discoverer) and non-Oracle applications for personalized content and controlled access. Ease of use is addressed by covering pre-packaged site templates, pre-built components and built-in services along with both Java and PL/SQL access.