AMC Theatres is transforming the way they see their business data through the use of OBIEE map views and other visualizations as they transition from a traditional Hyperion Enterprise reporting environment to a progressive OBIEE 11g implementation. Showing a bubble for each theater and color-coding and sizing them according to various performance metrics makes previously hidden patterns easy to see. Management can now watch the effect of various theater programs and policies and track them over time with maps, graphs, attendance heat maps, and performance tiles. Learn how a team comprised of business users, executive sponsors, BI experts, and IT leaders are making a huge difference in the future of one of America’s entertainment leaders. Expect real world lessons, practical tips, and honest discussion of tradeoffs.