Moving an ever growing mountain of data in and out of databases for analysis takes huge resources when today’s firms must find new ways to do more with less. The answer? Bring the algorithm to the data and leverage the power of Oracle’s new In-Memory option, as well as the existing in-database analytical options, OLAP, Spatial, Data Mining, and Oracle R Enterprise. This session will review the cutting edge of analytics and explain how and why business intelligence performance is exponentially faster when you crunch your numbers inside the Oracle database.