West Corporation Case Study: Cutting Edge Analytics in the Age of Marketing

Presented By Cathye Pendley

As the world’s leading provider of outsourced customer contact solutions and voice-related services, West Corporation initiates and manages millions and millions of outbound and inbound calls and messages on behalf of their blue chip clientele. Building a cutting edge data warehouse around Oracle 11g database and Oracle OLAP with OBI Foundation Suite as a front end, West remains determined to lead the CRM and hosted call center landscape with innovative analytical capabilities and big data capacities. Join West implementation partner Vlamis Software Solutions and West as they break down the strategy, design, and implementation secrets that is bringing this project in on time and under budget.

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