Oracle’s integration of Oracle Business Intelligence Enterprise Edition (OBIEE) into the Oracle product family provides exciting opportunities to extend the use of Oracle’s multidimensional OLAP cubes to include Oracle’s new customers who have previously adopted the Siebel environment. In this case study, we will briefly discuss the development of the multidimensional environment using Oracle Analytic Workspace Manager (AWM), then focus on the value that Genco Inc. found in using these two technologies together. In a live demonstration, the presentation will highlight the benefits of using OBIEE against Oracle OLAP Analytic Workspaces (AWs). The demonstration draws on the strength of both products to show how the combination of OBIEE and Oracle OLAP has delivered attractive analysis of business data to Genco’s user community.