Drop Tank manages gas station loyalty technologies and programs for many of America’s best-known fuel brands. Millions of transactions and diverse POS systems bring complexity of both scale and scope to their cloud-based data warehouse and analytics system. You’ll hear how ADW, OAC, ODI and Oracle CX cloud work together to provide reporting and analytic insight to marketers and program managers. This real-world case study will highlight what worked well, what didn’t, and what the future promises.
Fueling Retail Loyalty: Cloud Data Warehousing and Analytics at Drop Tank – TechCast Days 2020