Built from business use cases, we cover the advantages and best practice uses of Oracle’s BI and analytics offerings from a data analysis perspective. Systems include: OBIEE dashboards including tables, graphs, embedded content, OBIEE map views, BI Publisher, Visual Analyzer, R visualizations from Oracle R Enterprise, Big Data Discovery, Endeca, BI Mobile App Designer. We explain why to use each tool in different circumstances, how to optimize value from each implementation in the real world where tradeoffs exist, and how to help others in your organization understand data analysis best practices.