Category 5 Analytics: How OUTFRONT Media Maps Hurricane Risk

Presented by Derek Hayden, Cathye Pendley and Tim Vlamis

OUTFRONT Media has thousands of billboards susceptible to hurricane force winds. How do they calculate the risk and visualize which sites are the most vulnerable? See how Oracle Analytics Cloud, Autonomous Data Warehouse, and Spatial Studio come together to create interactive maps. You’ll see geo-spatial calculations done with open-source hurricane data and OUTFRONT’s data warehouse data in the new Spatial Studio interface. Map layers are then visualized in Oracle Analytics Cloud along with traditional operational data for a full, 360 degree view of the potential business impact of storms in real time.

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