Billboards to Dashboards: How OUTFRONT Media is Using OAC to Analyze Marketing

Presented by Derek Hayden and Tim Vlamis

As one of the premier outdoor and Out-of-Home media organizations in the world, OUTFRONT Media (Formerly CBS Outdoor) serves America’s largest companies with complex marketing and media planning needs. You’ll hear how OUTFRONT’s analytics team has migrated from Oracle Business Intelligence Cloud Service (BICS) to Oracle Analytics Cloud (OAC). You’ll hear how sales analytics and location analysis are leading the organization to new analytic insights and how a small team has produced gigantic results.

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