Billboards to Dashboards: How OUTFRONT Media is Using OAC to Analyze Marketing

Presented by Dan Vlamis, Tim Vlamis, and Derek Hayden

As one of the premier outdoor and out-of-home media organizations in the world, OUTFRONT Media (Formerly CBS Outdoor) serves America’s largest companies with complex marketing and media planning needs. In this session learn how the OUTFRONT’s analytics team migrated from Oracle Business Intelligence Cloud Service to Oracle Analytics Cloud with an Oracle Autonomous Data Warehouse backend. Hear what lessons were learned and what best practices to follow for Oracle Autonomous Data Warehouse and Oracle Analytics Cloud integration and see how sales analytics and location analysis are leading the organization to new analytics insights. Learn how a small team produced gigantic results in a short time.

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